Messe Dortmund has announced a brand-new business festival for the NGP sector. The EVO NXT festival for e-cigarettes, liquids, CBD, etc. will launch on 10 and 11 March 2023, according to a press release from the organisers.
Messe Dortmund already successfully runs the twin trade fairs InterTabac and InterSupply which will take place in September and has now announced its exciting new project for the NGP sector. The EVO NXT Festival is planned for 10 and 11 March 2023 at the Palacio de Ferias y Congresos de Málaga (FYCMA) and will offer opportunities to exchange ideas on all the latest trends and innovations in the industry in four key areas as well as delivering inspiration in the form of an exciting mix of elevator pitches, keynote talks, best practice ideas and workshops, according to a press release from Messe Dortmund. The event will also feature first-class entertainment with an eclectic musical line-up making it a unique blend of business and pleasure.
“The majority of NGPs are aimed at a young, hip, fashion-conscious and health-conscious audiences that are also avid consumers. Accordingly, NGPs have long ceased to be a niche phenomenon on the outer edges of the tobacco industry,” said Sabine Loos, Managing Director of Messe Dortmund. “The way this new generation of products has been marketed has also helped make it mainstream, sending out new messages and giving NGPs cutting-edge brand and product images – making this segment ripe for a platform that's significantly broader and more experiential than existing industry trade shows. With EVO NXT, we're closing this gap in the European market, launching a 'modern brand festival' that does not yet exist in this form in the NGP space,” she added.
According to the press release, EVO NXT is aimed at international manufacturers and traders as well as buyers, market researchers, marketing experts, agencies and multipliers of the products mentioned. More information on the programme, initial big-name exhibitors and booking details will be announced shortly. For further information on the EVO NXT Festival, head to www.evo-nxt.com.