A recent report from INSIGHT ACE Analytic on Next Generation Products has predicted that the market will reach USD 67.38 billion in 2030, reports wallstreet:online.

Alternative tobacco products, including heated tobacco and nicotine pouches, have been growing in popularity and, over the past three years, have taken a share of the total value of worldwide retail sales from combustibles which declined by 5 per cent, reports wallstreet:online.
A recent market assessment report from INSIGHT ACE Analytic on “Global Next-Generation Tobacco Product Market – By Trends, Industry Competition Analysis, Company Profiles, Revenue and Forecast Till 2030” states that the NGP market was valued at USD 24.83 billion in 2021 and will likely reach USD 67.38 billion in 2030, reflecting a CAGR of 11.8 per cent during the forecast period of 2022-2030.
The Foundation for a Smoke-Free World that is funded by Philip Morris International (PMI) has released its Global Trends in Nicotine report which confirms that the NGP is on a upward trajectory with vaping and heated tobacco products recording market shares of 2.5 per cent and 2.4 per cent respectively.