Switzerland-based tobacco company PMI is partnering with the South Korean tobacco company to offer adult smokers around the world a broader choice of smoke-free alternatives to cigarettes, the company said in a press release.

As part of the deal, PMI will commercialize KT&G’s heated-tobacco and hybrid products outside of South Korea. The agreement – which will run for an initial period of three years – “will help the world accelerate its journey towards a smoke-free future”, PMI said.
André Calantzopoulos, PMI’s CEO, was quoted as saying: “To achieve our vision of a smoke-free future we must grow the smoke-free category worldwide. This requires multiple players providing a wide array of better choices for adult smokers. (…) We are delighted that KT&G has chosen PMI to expand the sales of its smoke-free products outside of South Korea.”
KT&G’s smoke-free products include heated-tobacco products (such as Lil Mini and Lil Plus), hybrid technology that combines heated tobacco and e-vapor (including Lil Hybrid), and e-vapor devices (such as Lil Vapor), the press release said.